How do I customize how Reply200 responds?

Most customization now lives right in your dashboard — open any page and you'll find three panels. A few deep-voice rules still go through support. Here's the map.

In your dashboard (per page)

Open a page from the dashboard and you can adjust:

• Settings — pin a reply language or mirror each comment's, set a location so replies use local slang and references, and control the reply delay.
• CTAs — toggle which calls-to-action we use per content type and add your own "if X, do Y" rules. See What's a Call to Action (CTA)?
• Context — a knowledge library for the facts replies must get right: hours, shipping, pricing, policies, product details.

Page settings and your context library can be shared across every page in the same Business Manager, so you set them once for a whole portfolio. CTAs are set per page.

What stays automatic

• Tone and voice — learned from your page's public content, captions, and past replies
• Action decisions — reply, react, hide, or ignore, chosen per comment
• Language — detected automatically and matched to each comment unless you've pinned one

What support handles

A few things can't be read from public content and aren't in the panels:

• Branding emojis to always use or always avoid
• Tone locks — "never sarcasm," "sound like a creator, not a brand"
• Topics to never mention

Tell support what matters and we adjust your profile replica directly — no retraining on your side.

Why it works this way

Manual controls everywhere lead to rigid, unnatural replies. By keeping voice adaptive, surfacing the controls that genuinely help, and handling edge cases directly, we stay natural and context-aware at scale.