What counts as spam or negative?

Every comment is classified into one of nine categories (eleven on adult pages). Comments matching your Keyword blocklist are tagged Blocklist and always hidden, outside those categories. Two get moderated:

Negative Moderated

• Direct insults, slurs, or aggressive tone aimed at the ad, post, live stream, or page
• Attempts to discredit the content, e.g., "fake," "AI-generated," "this is staged". On adult pages, these comments have their own category, Skeptical (see below)
• Sarcasm, jokes and trolling fall under Banter below and get a reply in your page's voice. A comment stays Negative only when hostile toward your page

Only content that clearly threatens performance or credibility is hidden. On adult pages and adult ads, Negative comments are ignored, not hidden.

Spam Moderated

• Unrelated brands, hashtags, promotions, or platform mentions that derail the conversation
• Links, copy-paste repeats, or comments from authors hidden for spam five times are hidden before the AI reads them
• Attempts to initiate personal contact between users (e.g., "DM me," "text me"), especially when replying to another commenter
• Nicely phrased but off-topic comments are still treated as spam if they derail engagement, distract from your goal (call to action), or pose platform risks

The other seven get engagement

Interest Engaged

Purchase or engagement intent: "how much?", "where do I order?", "is this available in my size?". The highest-value comments on your page; replies push toward your goal.

Positive Engaged

Praise and support. Gets a reply or a reaction to keep the momentum, or is intentionally left alone when a reply would add nothing.

Question Engaged

Genuine questions about the post, product, or brand. Answered from the post itself, your Context Library, or common knowledge.

Issue Engaged

Comments needing help with broken audio, missing orders or technical problems get fixes from your Context Library or common knowledge. One-to-one cases on regular pages go to DMs or support. Pure venting is left alone.

Location Engaged

Questions about where to find you, your address, or directions. Answered from your page's own information. Personal "where are you based?" questions are politely declined in your page's voice.

Neutral Engaged

On-topic but low-signal comments. Replied to in your page's character when there's something to say, otherwise ignored.

Banter Engaged

Jokes, sarcasm, irony, trolling, playful challenges, or mocking questions. Answered in your page's voice instead of being hidden. Only hostility toward your page goes to Negative.

On adult pages

Adult pages (dating, adult or sexually suggestive content) and adult ads get two extra categories: Skeptical and Sexualized. Both were previously part of Negative and have their own switches in Settings.

Skeptical Moderated

Claims that the content is fake, AI-made, staged or scripted, and direct accusations of serious wrongdoing, such as scamming someone or stealing content. Hidden, like Negative comments on a regular page.

Sexualized Ignored

Sexual attention without hostility: explicit remarks, objectification, propositions, or explicit emoji. Left alone, never answered or hidden. A sexual remark used to insult the page is Negative instead.

Any category can be switched off per page in Settings: comments in a switched-off category get no reply, no moderation, and no charge.

We catch the noise so your real audience gets heard.