What counts as spam or negative?

Negative

Direct insults, slurs, or aggressive tone aimed at the ad, post, live stream, or page
Attempts to discredit the content — e.g., "fake," "AI-generated," "this is staged"
Sarcasm, trolling, or minor negativity may get a reply or roast instead of being hidden, depending on your voice replica

Only content that clearly threatens performance or credibility is hidden.

Unrelated brands, hashtags, promotions, or platform mentions that derail the conversation
Link dumping, redirect bait, masked URLs, or external offers pushed through comments
Attempts to initiate personal contact between users — e.g., "DM me," "text me" — especially when replying to another commenter
Nicely phrased but off-topic comments are still treated as spam if they derail engagement, distract from your CTA, or pose platform risks

We catch the noise so your real audience gets heard.