What's a Page Goal?

A goal (also known as a call-to-action, or CTA) is a nudge toward a next step: visit your site, follow you, or check your pinned comment.

We don't tack one onto every reply. Reply200 reads the comment first and adds a goal only when it genuinely fits: when there's real interest or a natural opening, like answering a buying question or pointing someone to an offer. If it wouldn't feel natural, the reply just stands on its own.

You choose which goals are available, per page.

The goals you can turn on

Goals are set separately for Posts and Ads. Toggle any on or off. When more than one fits a comment, the highest in your list wins (drag to reorder).

• Post content: uses a link, offer, or instruction found in your post.
• Pinned comment: points people to your pinned comment.
• Send people to your website / bio: uses the link from your About/bio, the way each network allows. On Facebook, where comment links are clickable, the reply shares the actual link. On Instagram and TikTok, where they aren't, it points people to your bio instead. Either way it only turns on once we detect a link: green Link pill if we found one, red if not (add a link to your About/bio and hit Check again).
• Ask to follow: invites people to follow you.
• Ask to DM: invites people to message you.

• Ad button: points to your ad's button ("Learn more", "Shop now"…).
• Ad creative: uses a link, offer, or instruction found in your ad.
• Pinned comment: points to the comment you pinned on the ad.

Add a custom goal

Hit Add custom goal and the goal builder walks you through it: pick a trigger, pick an action, and watch your rule read back in plain words as you build it ("On Comments, when a comment says WIN, reply with your link").

Triggers decide when the goal fires:

• A keyword is commented: exact words like "WIN" or "INFO". Add as many as you like, and pick from keywords you already track. A keyword can only power one goal, so rules never collide.
• Interest detected: fires whenever a comment shows real interest. One goal can use this, and it takes over: the default goals switch off and the list tells you why.

Actions decide what the reply carries:

• Give an instruction: tell the AI what to say ("Thank them warmly and tell them it ships free this week"). We weave it into a natural reply, never a canned paste.
• Send a link: reply with a specific link, like a giveaway or pricing page. Facebook only, since that's where comment links are clickable.
• Send people to your website / bio / profile: works like the default goal above: Facebook shares your actual link, Instagram and TikTok point people to the bio or profile link instead.

Goals run on comments today; direct-message goals are coming. Keep facts out of goals: "We're open 9–6 weekdays" is a fact, not an action, and belongs in the Context library.

Set per page

Goals are configured per page, so each one fits its own audience.