What about CTA handling?

We don't use static CTAs. Instead, we dynamically select the most relevant call-to-action for each comment based on available context.

Where do we find CTAs?

• Ad campaigns — the CTA button you chose when setting up the ad (e.g., "Learn More", "Shop Now", "Sign Up") takes priority
• Post content — links, offers, or calls-to-action mentioned in the caption or description
• Profile info — your website URL or "link in bio" if no better option is available

How do we decide?

• If the comment asks a specific question that a link or CTA can answer, we share it
• If the ad has a dedicated CTA button, that takes priority over other links
• If a post description contains a separate link that's more relevant to the comment, we use that instead
• If no CTA adds value to the reply, we skip it entirely

Can I customize CTAs?

Not through the dashboard directly. If you want us to use specific CTAs — for example, "check the link in bio" instead of "check your DMs" — contact support and we'll update your profile configuration.