# Reply200

> Reply200 is an AI comment moderation and auto-reply tool for Facebook, Instagram, and TikTok. It auto-replies to comments in your voice, hides spam, toxicity, insults, and competitor bait, and adapts its behavior based on whether the comment is on an ad, post, or live stream. Built for media buyers, content creators, influencers, and agencies managing multiple pages.

## Core Capabilities

- **AI Auto-Reply**: Replies to social media comments using a voice replica built from your page's public footprint (captions, past replies, tone, pacing). No templates or prompts required.
- **Comment Moderation**: Automatically hides spam, toxicity, insults, slurs, competitor bait, link dumping, redirect bait, and off-topic promotions. Uses intent and context analysis, not keyword filters.
- **Context-Aware Action Logic**: Chooses between reply, hide, react, or ignore for every comment based on its intent and the surrounding content.
- **Content-Type Awareness**: Recognizes whether a comment is on an ad, post, or live stream and adjusts objectives accordingly (CTR for ads, visibility for posts, trust for streams).
- **Voice Replica**: For organic pages, built from your public social trail. For ads, generated at the ad level to match the campaign's intent, tone, and audience.
- **CTA Detection**: Automatically pulls CTA cues from surrounding post content without manual configuration.

## Supported Platforms

- Facebook: ads, posts, and live streams
- Instagram: ads and posts
- TikTok: posts

## Pricing

- Start: $29/mo (3,000 comments)
- Boost: $54/mo (6,000 comments) — most popular
- Pro: $96/mo (12,000 comments)
- Enterprise: $6/1K comments (pay as you go, no cap)
- All plans: 7-day free trial, every feature, every platform, unlimited connections

## Who It's For

- **Media Buyers**: Protect ad relevance scores, answer prospect objections, hide CTR-damaging comments
- **Creators & Influencers**: Auto-engage fans, answer questions, bury spam and hate before anyone sees it
- **Agencies**: Scale comment management across dozens of pages without extra headcount

## How Reply200 Writes Replies

Reply200 separates the process into two steps:
1. **How to sound**: Analyzes your page's voice, where the comment appears, the nature of the comment, and platform norms
2. **What to say**: Pulls context from post media, captions, and commonly available knowledge. If no reliable context is available, it skips the comment rather than guessing.

Not every comment gets a reply. Reply200 evaluates whether replying adds value or could escalate a situation, and stays silent when that's the better option.

## Key Differentiators vs Other Tools

- Voice replica auto-generated from page's public footprint (others require manual input)
- Content awareness: understands ads vs posts vs live streams (others treat every comment the same)
- Action logic: chooses reply, hide, ignore, or react based on context (others reply by default)
- CTA detection: automatic from surrounding content (others require static/manual CTAs)
- Cost: ~$0.008 per comment vs ~$0.02 industry average

## Links

- [Homepage](https://reply200.com)
- [Help Center / Docs](https://reply200.com/docs/)
- [What is Reply200?](https://reply200.com/docs/before-you-start/what-is-reply200)
- [How does Reply200 write replies?](https://reply200.com/docs/how-it-works/how-does-reply200-write-replies)
- [What's a voice replica?](https://reply200.com/docs/how-it-works/whats-a-voice-replica)
- [Which platforms are supported?](https://reply200.com/docs/before-you-start/which-platforms-are-supported)
- [How is this different from other tools?](https://reply200.com/docs/before-you-start/how-is-this-different-from-other-tools)
- [Who is this for?](https://reply200.com/docs/before-you-start/who-is-this-for)
- [What comments get hidden?](https://reply200.com/docs/how-it-works/what-comments-get-hidden)
- [What counts as spam or negative?](https://reply200.com/docs/how-it-works/what-counts-as-spam-or-negative)
- [How does pricing work?](https://reply200.com/docs/before-you-start/how-does-pricing-work)
- [Affiliates](https://reply200.com/affiliates)

## Localized Versions

- [Spanish Landing Page](https://reply200.com/es)
- [Spanish Help Center](https://reply200.com/docs/es/)